Decisioning and Next-Best Action Marketing

Decisioning and Next-Best
Action Marketing

Services / Decisioning and Next-Best Action Marketing

Next Best Action (NBA) is an approach used to engage individual customers on their own terms, rather than using segments – considering their unique needs, preferences, and context.

It works to make every interaction more relevant and meaningful (regardless of channel), and optimize revenue, profit, and customer lifetime value.

At Bluevoir, we follow a simple mantra -
"Always On is Better than Sometimes On!"

We ensure you get it right the very first time! When speaking with a customer, there is no room for trial and error. One wrong move and you stand to lose them to your competitors.

Next Best Action (NBA) is an approach used to engage individual customers on their own terms, rather than using segments – considering their unique needs, preferences, and context. It works to make every interaction more relevant and meaningful (regardless of channel), and optimize revenue, profit, and customer lifetime value.

We create for your business a customer engagement paradigm that contextualizes your customer journey strategies from start to finish.

We help you become an expert on digital experiences centred around your customer. Our solutions encompass proven AI technology, predictive analytics, and machine learning to calculate the next best action for every interaction – in sales, service, marketing, and beyond.

One of the greatest advantages of NBA is that it goes beyond just sales offers to consider all the potential conversations you could have with a customer, including:

We will onboard you to Pega’s Marketing Platform where you will be able to meet your customers where they are, solve their problems before they start, and share offers that they’ll value.Our Pega Certified Decisioning Consultants (PCDC) will take you through the use cases of

And how they are used to create, simulate, and analyze real-time Next-Best-Action decision strategies. Our real-time decision engine unifies the customer experience across channels – triggering next best actions at just the right time.